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PROMOTING KWAZULU-NATAL TO THE WORLD TAKES A TOP SPOT AHEAD OF 2023 EUROPEAN SUMMER SEASON

Tourism KwaZulu-Natal (TKZN) is making every effort to regain and rebuild the province’s international tourism market, decimated by the COVID-19 pandemic. 

To this end TKZN has been engaging with top operators from various European countries to lock deals that will drive international tourists to the province ahead of the Europe Summer Season. The Tourism Authority recently returned from a successful trade mission to the United Kingdom (UK) and Dublin, Ireland, where meetings were held with travel agencies who are responsible for selling South Africa and KZN, and curating holiday packages for international travellers looking for a holiday

“In line with our Tourism Recovery Strategy, we are focused on rebuilding our international markets through various in-country initiatives and activations that we have undertaken together with South African Tourism. Our aim is to provide tourism operators with information so that they can use to confidently promote and sell KwaZulu-Natal,” said Phindile Makwakwa TKZN Acting Chief Executive Officer 

The UK is the second biggest international key source market for KZN, having recently been overtaken by the USA. In 2019 the UK made up 32,667 of all foreign arrivals in KZN including arrivals from Africa. Between January and April this year UK arrivals to SA amounted to 94 257 people.

The value of international tourists to KZN should not be underestimated. “According to insights that we received from South African Tourism, 119 911 foreign travellers spent 11 days in the province from January to March (Q1) this year and their expenditure added an estimated R800 million to the economy,” said Makwakwa. 

Tourism KZN’s international destination marketing calendar over the next few months will include:

  • World Routes in Las Vegas a leading aviation route development and tourism forum. 
  • Africa Showcase in Australia a gathering of tour operators and travel agents to garner business for 2023.
  • New York International Travel Show, a world-class international travel trade and consumer conference and exhibition and 
  • World Travel Market (WTM) in London, the leading international travel event unlocking business opportunities for inbound and outbound tourism and travel professionals. 

Recently, TKZN in collaboration with SA Tourism hosted two popular travel bloggers and influencers from India – Ankita Kumar and Radhika Sharma – to a jam-packed adventure tour of the province. Along with a film crew they headed to the south coast to cage dive with sharks, bungee jump from Oribi Gorge, and visit the Elands Lake Nature Reserve. 

“While we are working around the clock to get our top key international source markets back, we are aware that the needs of travellers have also changed and we are working closely with our local tourism trade partners to continually bring exciting new products to the market, upgrade their products and keep these and their service at world class levels. 

“Tourist safety is also a priority. Thus, we engage regularly with security agencies and providers, communities, and various District Municipalities to ensure that our visitors are always safe in KZN,” said Makwakwa. 

She also noted the return to King Shaka International Airport (KISA), of international airlines such as Emirates, Qatar Airlines and Turkish Airlines, which provide passengers with access to destinations across the globe. This was an indication that international travellers were keen to come back to KZN and it was something that TKZN and other entities would capitalise on when lobbying for more major airlines to make KZN their destination of choice. 

Ends

For more information go to social media links to Tourism KwaZulu-Natal:

Website: https://www.zulu.org.za

Facebook: Tourism KwaZulu-Natal

Instagram: Tourismkzn official

Twitter: @TourismKZN

Pinterest: KZN Tourism

Hashtags: #KZNHasItAll #BelieveIt 

For media queries:

Nhlanhla Ngwenya: Tourism KwaZulu-Natal

031 366 7551 / 063 698 7455

[email protected]

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